AI for Marketing | What You’ll Learn

Designed for marketers, by marketers

This course is led by experienced marketing professionals who use AI every day in their work. They bring practical, real-world insight into how AI improves performance analysis, scales high-quality creative, and supports smarter decision-making. This partnership ensures an authentic, hands-on learning experience grounded in real marketing challenges, current best practices, and responsible AI use. Meet some of our course instructors below.

Kori Ashton

CEO & Chief Digital Strategist

Quincy Smith

SEO & Organic Growth Strategist

Benjamin Kepner

Former Chief Marketing Officer

Anitha Mercy

Chief Marketing & Communications Officer

Our Learners

This course is ideal for marketing professionals who want clear, hands-on guidance on how to use AI to become more effective and efficient in their roles. Marketers learn job-relevant AI strategies from experienced marketing leaders who actively apply these tools in real-world campaigns, analysis, and workflows.

Advance your AI skills

If you’ve ever thought, “I’m experimenting with AI but not sure I’m using it well,” or “I need to move faster without sacrificing quality or brand,” this course is for you. Throughout the program, you’ll build confidence using AI responsibly and effectively in real marketing contexts—learning how to apply it to research, creative development, optimization, and automation. You’ll leave with practical skills you can use immediately to save time, improve output, and make better marketing decisions.

Learn with peers across the marketing landscape

You’ll join a community of marketers from a range of roles–growth, content, brand, lifecycle, product, and performance marketing—from organizations of all sizes. Many are managing multiple channels, owning end-to-end campaigns, or producing more with lean teams and limited resources. Ready to level up their AI skills, these marketers share the same goal: working smarter, staying competitive, and driving meaningful business impact with AI.

Your Time

Our courses are built for real life. Whether you’re balancing a full-time job, family, or both, this course is designed to fit your schedule. We combine flexibility with weekly milestones and support from real people to help you stay on track.

You can expect to spend six to eight hours per week engaging with interactive, on-demand content, which includes hands-on activities and strategic playbook assignments.

Online group sessions facilitated by industry experts meet once a week (two hours), offering a chance for live demos, discussion, and deeper dives into the course content. Sessions also highlight how new AI tools and trends impact marketing. Live sessions are optional and recorded for later viewing.

What You'll Earn

Knowledge and Experience

A university-issued certificate of completion validating your applied AI for Marketing skills, including:

Identifying high-impact AI opportunities in marketing
Using AI to generate clearer insights from competitive, campaign, and performance data
Producing high-quality creative and content more efficiently—without sacrificing brand quality
Translating AI insights into actionable optimization recommendations for stakeholders
Building a no-code AI automation that reduces manual work and improves decision-making

Frequently Asked Questions

Why is now the right time to take this course?

AI is rapidly transforming how marketing teams operate. Leading marketers are using AI to move faster, uncover insights, and scale high-quality work—while still maintaining strategic judgment and brand credibility.

If you’ve been wondering how to use AI beyond surface-level experimentation, this course provides a clear, practical approach. Designed for marketers by marketers, it helps you identify where AI delivers the most impact and apply it confidently—from competitor research to creative development to performance analysis and optimization.

Who is the ideal candidate for this program?

This course is ideal for marketers looking to go beyond basic AI prompting to gain practical, applied guidance on using AI to improve results and work more strategically.

It’s a strong fit for marketers who want to:

Improve performance with insight, not guesswork
Scale high-quality creative without losing trust or credibility
Use AI to explain results and inform decisions
Use automation to save time
Build confidence using AI responsibly in real marketing contexts

This course is relevant for marketers across roles who want to deepen their AI skills and apply them more strategically in their work.

What do I need to do to pass the course?

To receive a university-issued award of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.

Are there any prerequisites for the course?

Prior AI experience recommended with LLMs (including ChatGPT, Gemini, Copilot, or Claude). This course covers core AI skills but is designed for marketers looking to advance their AI skills.

How many hours a week should I expect to spend on the program?

Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.

You can expect to spend 6-8 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.

Weekly live online sessions (2 hours) are led by experienced marketers and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.

Will I receive credit for this course?

No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.

What payment options are offered?

There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings.

We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.

Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.

View our reimbursement guide.

What is your cancellation and refund policy?

We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.

Where does the program take place?

Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online learning management system can be accessed from anywhere with an internet connection on a computer.

Who is Ziplines Education?

Ziplines Education is a market-driven education company based in Silicon Valley, CA. We collaborate with Ziplines Education to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Are Ziplines Education programs eligible for the University of Utah employee tuition reduction?

No, Ziplines programs do not qualify for the University of Utah tuition reduction. University of Utah employees may benefit from temporary discounts offered by Ziplines and/or Professional Education, but they are not eligible for the 50% tuition reduction. If you have any questions, please contact Professional Education at proed@utah.edu.

Upcoming start dates:

What You'll Learn

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