Program Syllabus
Our 5-week AI for Sales certificate course is built for sales professionals, where AI is reshaping how reps hit their number. Built by leading sales practitioners, it leaves you with a repeatable system to build pipeline and advance deals with confidence.
Introduction to AI for Sales
This 5-week program helps quota-carrying sales professionals apply AI from first touch to closed deal. You'll build a Deal Acceleration Playbook you can use immediately.
Build a repeatable AI system for your entire sales funnel. Meet quota with hands-on training and a Deal Acceleration Playbook you can use right away across every account.
Make meaningful improvements to your sales motion immediately, not months from now. In just 5 weeks, you'll be able to confidently apply repeatable AI across your sales funnel.
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
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You’re ready to get and stay ahead. This flexible experience is perfect for professionals who want to sharpen their edge. Maybe you’re aiming for a promotion, shifting into a more strategic role, or simply want to stay competitive by learning how AI is transforming marketing. Whether you’re already in marketing or in a related field, this program builds the skills and confidence to make your next big move.
You’re starting out, and you want an edge. This course is ideal for recent grads looking to turn their interest in marketing into a real-world skill set. This program gives you hands-on experience with today’s most in-demand digital marketing and AI tools—so you can enter the job market with confidence and standout skills.
You’re ready for something new. Maybe you’ve spent years in one field and are ready for a pivot—or you’ve taken time away and want to return with relevant, future-forward skills. You’ll gain a solid foundation in digital marketing, practical experience, and up-to-date knowledge of how AI is shaping the industry—so you can re-enter prepared and with confidence.
You’re ready to grow what you’ve built. Whether you're refining your brand, launching new offerings, or expanding your reach, you’ll gain practical marketing skills and AI-driven strategies to fuel growth and make smarter, faster decisions.
You should expect to spend eight to ten hours per week engaging with on-demand content created by sales practitioners, including hands-on activities and playbook assignments in the LMS. Optional (but recommended) weekly live/online group sessions (two hours) are available for real-time engagement with peers, mentors, and industry experts. You may need additional time to complete the playbook assignments.
A university-issued certificate of completion that verifies knowledge and hands-on experience relevant to the following roles:
Well-known credentials in several of the most in-demand technologies: Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification.
5 weeks
Flexible online learning with optional mentor-led live sessions
Flexible payment options are available
Get reimbursed by your employer!On demand with live sessions
Expert instructors
Earn your certificate of completion from Professional Education at the University of Utah
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online learning management system can be accessed from anywhere with an internet connection on a computer.
No, Ziplines programs do not qualify for the University of Utah tuition reduction. University of Utah employees may benefit from temporary discounts offered by Ziplines and/or Professional Education, but they are not eligible for the 50% tuition reduction. If you have any questions, please contact Professional Education at proed@utah.edu.
